Problem Domain
Our Client has more than 2 decades of experience in Apparel Retailing Industry doing offline Business worldwide. They wanted to expand Business Opportunity with Online Retail for their Apparel Business. They connected with us to develop eCommerce portal for their apparel business in a very special and unique way. Client has various ideas like User Personalization where we will understand user preferences and give right recommendations, Shop with Stylist approach where Users can chat with Stylist partners and get a right suggestion on complete suite of apparels. As a Development Partner we were keen on understand their domain and nature of Business, their ideas and requirements, devised plan to develop MVP (Phase 1) of their eCommerce solution.
Solution
We helped Fynd to launch an impressive eCommerce, powered by Magento. We developed a digital experience with features like on-page checkout, Product Quick view and Gift Card solutions. WordPress integration meant an incorporated blog feature and an integrated Instagram helped to generate traffic. And Fynd needed to offer a personalised shopping experience for each customer by assigning a personal stylist. So it was essential to record the customer preferences. This was another of our challenges when it came to development – we needed to develop a platform that could work across both the customer & stylist.
